Banner ads are one of the most productive forms of marketing used in the online world today. All companies use in one form or another , as they are an affordable, measurable and effective in increasing brand awareness - and there are many designs out there for them.
So let's say you have a client you need to design a banner, and suggests that they provide you with some killer copy . Now it is your job as a designer to create a banner ad that will bring in those clicks! Here is a list of tips and general guidelines for the design of banners .
So let's say you have a client you need to design a banner, and suggests that they provide you with some killer copy . Now it is your job as a designer to create a banner ad that will bring in those clicks! Here is a list of tips and general guidelines for the design of banners .
1. Use the classic banner formats and effective
According to Google Adsense, the most successful measures are:
According to Google Adsense, the most successful measures are:
- 336 × 280 large rectangle
- 300 × 250 Medium Rectangle
- 728 × 90 Leaderboard
- 160 x 600 Wide Skyscraper
Ideally, your customer has purchased space on a website where your design will be shown above the fold and close to the main content of the Web page.
2. Maintain the hierarchy
First of all, banner ads are designed to increase brand awareness and traffic to your website. They have three basic components:
Your company logo: The company logo must be included to build brand awareness. Make sure visually dominant, but not as dominant as the value proposition and call to action.
The value proposition: the value proposition shows the service / product offers your brand and draws attention to itself with attractive products, special offers and prices, namely, "high quality", 50% discount "" limited "or" free! "We must take up the most space in your ad and the first thing that your eyes are drawn to the viewers.
The call to action: the call to action is usually made of a button with text or phrases such as "click here," "More," "Watch Now" or ". Write "He has a striking focal point of his announcement, prompting viewers to click on.
First of all, banner ads are designed to increase brand awareness and traffic to your website. They have three basic components:
Your company logo: The company logo must be included to build brand awareness. Make sure visually dominant, but not as dominant as the value proposition and call to action.
The value proposition: the value proposition shows the service / product offers your brand and draws attention to itself with attractive products, special offers and prices, namely, "high quality", 50% discount "" limited "or" free! "We must take up the most space in your ad and the first thing that your eyes are drawn to the viewers.
The call to action: the call to action is usually made of a button with text or phrases such as "click here," "More," "Watch Now" or ". Write "He has a striking focal point of his announcement, prompting viewers to click on.
3. Keep the design simple
Keep it simple and visual content. Viewers may cast a glance to your banner for a second.
Keep it simple and visual content. Viewers may cast a glance to your banner for a second.
4. Use the buttons to the right
Depending on the banner , increase its click-through rate or CTR known -through buds . If you are going to place your ad in use , they are after your copy on the lower right side , ( in good taste ) contrasting colors , and keeping in constant search of all ads.
Depending on the banner , increase its click-through rate or CTR known -through buds . If you are going to place your ad in use , they are after your copy on the lower right side , ( in good taste ) contrasting colors , and keeping in constant search of all ads.
5. Make sure that your banner has a clearly defined framework
People's eyes are naturally drawn to a subject in a frame. So make sure that your banners on clearly defined part of the extension of the graph right for all sides of the box .
If your ad is white , it is a common practice to put a gray 1-pixel border around the ad. If it is not white, you can still use the subtle boundaries, such as weak black border around the edges of the announcement of Netflix above, making it just a little more pop .
People's eyes are naturally drawn to a subject in a frame. So make sure that your banners on clearly defined part of the extension of the graph right for all sides of the box .
If your ad is white , it is a common practice to put a gray 1-pixel border around the ad. If it is not white, you can still use the subtle boundaries, such as weak black border around the edges of the announcement of Netflix above, making it just a little more pop .
6. Make your text directly readable
Do: Make the title and body text formats are the title and body copy four lines or less each.
Do not : use cursive fonts , script fonts , very small fonts , copy larger or smaller than 10 pt font (unless you 're with a copyright notice or warning . )
Do: Make the title and body text formats are the title and body copy four lines or less each.
Do not : use cursive fonts , script fonts , very small fonts , copy larger or smaller than 10 pt font (unless you 're with a copyright notice or warning . )
7. Make sure that the design is in harmony with the company's brand image
Your banner ad will link to a landing page on offer in your ad. Make sure it seems consistent with the company's branding and links landing page so that potential customers are not confused .
8. Use the correct files formats
.jpg, .png, .gif or Adobe Flash files will deliver your work, and you work for Adobe Illustrator, Photoshop or Flash to produce them. Keep in mind that Flash banners are not supported on all devices, so always keep your shape banner POISON, so you will not miss a potential clickers (read our article to learn how. )
.jpg, .png, .gif or Adobe Flash files will deliver your work, and you work for Adobe Illustrator, Photoshop or Flash to produce them. Keep in mind that Flash banners are not supported on all devices, so always keep your shape banner POISON, so you will not miss a potential clickers (read our article to learn how. )
9. Keep your files small
The smallest of the best, less than 150 kb according to Google Adwords. Your ad should load quickly on a Web page before viewers scroll down and miss.
10. Use good imaging, and only when you need it
Choose graphics, images or photos that reinforce your message and are directly related to the product of your relevant client. No abstract concepts here. You can not afford professional photography or mannequins? Buy an affordable license for a photo. There are millions of high quality ones that are there.
But it is not always necessary to use photos or images in your ads. Text ads will be some killer copy and beautiful typography can be just as effective.
11.Choose the right colors
color
Banners : Tyroweb book publishing, Samsung, Apple, Google, Chase , Weight Watchers
Speaking of colors - all the colors have different associations, and it is important to consider what types of emotions you want to evoke in your audience. Your choice of color must be about because the colors are the first thing the audience the message in an advertisement.
Colors can also be subjective , and different associations in different cultures , so make sure to study your audience when selecting your colors . Here is a list of colors and kinds of emotions they evoke the viewer usually for a Western audience (you can read more about that here ) .
color
Banners : Tyroweb book publishing, Samsung, Apple, Google, Chase , Weight Watchers
Speaking of colors - all the colors have different associations, and it is important to consider what types of emotions you want to evoke in your audience. Your choice of color must be about because the colors are the first thing the audience the message in an advertisement.
Colors can also be subjective , and different associations in different cultures , so make sure to study your audience when selecting your colors . Here is a list of colors and kinds of emotions they evoke the viewer usually for a Western audience (you can read more about that here ) .
Your ads will be different combinations of these colors to create the overall atmosphere:
- Red: associated with danger, passion, anger, excitement, speed, and love. The most powerful and attractive color for all public, also known to stimulate the appetite. Use sparingly.
- Orange: associated with vitality, happiness. Not as overwhelming as red and energetic, welcoming and friendly (it is a great color for a call to action button.)
- Yellow: associated with humor, sun, optimism, energy. Yellow keys can capture the attention of the viewer and it is even more energetic than orange and red and must be used wisely - too much yellow is irritating to the eyes of a spectator, as it reflects the most light color.
- Green: In the healthcare environment, freshness, wealth, environment, growth, to feed, and a new beginning. It is easier to color the eye.
- Blue: In the framework of security, trust, clarity, serenity, intellect, formality, elegance, truth, refreshing, cold, masculinity.
- Purple: associated with luxury, royalty, extravagance, wisdom, magic, ambition, creativity and femininity. It has a calming soothing effect on the viewer.
- Pink: associated with love, gentleness, femininity and babies. The most feminine color.
- Black: Due to the exclusivity, evil, mystery, power, prestige, sadness, and formality. It is traditional, and the text of the undertaking and black on a white background is a combination of the most readable color.
- White : associated with purity, cleanliness, modernity, sterility, simplicity, honesty, innocence, virginity, goodness.
- Brown: Because of the nature, wood, leather and humility. Balance stronger colors and good for the colors and background textures.
- Gray: Under the neutrality and usability. When used as a background color intensifies.
Finally, when designing your ads, make sure you design in RGB mode. Your banner will be displayed on the screen.
These are some of the general design guidelines , and there is certainly room for experimentation with each other. It is also important to note that a good banner will not be judged by the way it looks , it is judged on his performance. It would be the ugliest thing in the world , but if it works well , then it is considered a successful design are . They are not the most popular form of media, but for now , they are here to stay.
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