If your logo looks like everyone else's-how your customers know you? And how is find new customers?
A good logo is essential for a successful business, especially in a market as competitive as landscaping. Here are five ways a great corporate identity will help your business succeed.
1. Big Logos Make Great First Impressions
Before your salesperson knocks on the front door of your truck pulls, and even before they call, potential customers see your logo when they decide who you can trust.
Wayne Stuetz, founder of The Sodfather Landscaping in White Plains, New York, understands how that first impression gives them an advantage. "People always ask a t-shirt with my logo on it. My logo is very memorable, and once a person has seen, it is difficult to forget. "
When people can easily remember your logo, you'll have a competitive advantage.
2. Attracting new customers
Your customers see hundreds of logos of the day and they know a good logo when they see one. By sending the right message to potential customers, your logo helps you to choose the competition.
Rangers, in Pearland, Texas, have seen the fruits of a good logo. "When clients first see the logo on our estimate leaves, trucks and website, they feel good about us," said co-owner Aaron O'Donley. "And if there is something that you can show potential customers to convince their expectations will be met, they turned to the competition. Our banners will help us to convince them."
3. differentiate from your competitors
Scroll through the phone book and you'll soon see that potential customers have many choices landscaping business. You will also find little to distinguish the logos of the masses. Differentiate themselves from the competition is key to winning the battle for customers.
Rangers to do with color. Instead of the usual green and blue, they use a warm color combination that stands out. Original use of color, words, shapes and fonts can differentiate your logo from the rest.
4. Keep loyal customers
Good service is the key to keeping your customers. But what happens when a competitor moves with shiny trucks, clean-cut employees, a professional look and promises to fit your service? If the image of your business is not so good, your clients may be tempted to try the competition.
Do not put your business in this position. "A great logo convinces high-end customers who are looking for a true relationship, long-term with you on the next guy, probably waiting around the corner," adds Stuetz.
5. Building trust with professionalism
What convinces people to choose a landscaping company based on some children with lawnmowers? Often, the professionalism of the company.
"People see us professional logo, and here we see that from year to year, and that builds confidence," said Tina Zoltan, owner of Oak Leaf Landscape in Groveland Florida. "If we can send professionalism message Our logo, much of the work is done for us. "
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