Everything we do in business today is digital - sending mail , signing contracts , attending meetings , even networking . The business card is one thing that digital will not be completely replaced anytime soon.
Here are five reasons why the old school business card is always important - and why you should have a bag at all times.
Here are five reasons why the old school business card is always important - and why you should have a bag at all times.
Exchanging contact information digitally is impersonal
Networking is about making real connections . To send contact information via SMS or email on the site is useful, but it is also very impersonal. Contact with the eyes and the actual conversation is how to begin real relationships .
Two people with their heads buried in their phones to type any kind of important reminder is to not make the meeting . You can easily transfer information from a business card to your device after the call.
They are most effective direct marketing tools
E -mail marketing, optimizing search engines and media are all paid a great job of attracting leads and prospects , but they are still not as effective as an in-person meeting concluded with a handshake with an exchange of business cards.
You can have a potential lead or contact to come at any time - fairs, conferences , happy hour , airport lounges - and arm yourself with at any time cards will ensure that you never miss an opportunity to a valuable business relationship. Keep some in your pocket, wallet, money clip or a laptop, so the next time you have a prospect you are ready to meet .
A business card is the first impression of your brand
If you are someone who could be an excellent prospect or connection, you do not want to answer him to come away with a good first impression ? A memorable business card is much more than simply relaying an email address or phone number.
When I connect through my business card , I do not want my brand associated with the word cheap. A store trying to make a good first impression would not create a window sign with a piece of cardboard and a Sharpie . I have the same mentality when it comes to my business cards .
They make a good first impression and they also act as a great icebreaker . I 've never once had to end the call after handing my card . A unique business card, made to fuel the conversation further.
Creative business cards to share - the market is for you.
A business card is a physical object that a potential prospect leaves the meeting . Your brand will stay with them .
If you encounter a prospect and e -mail and exchange of phone as you walk with every other contact on your mobile phone - it ends there. If you submit a creative business card with an impression that person is likely to do to show other people - you and your brand before allowing additional features .
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