Logo designer Ariyan apu offers expert advice and vital tips to help you create the perfect logo


You need to understand what a logo and do what it is supposed to. A logo identifies a company or product through use of a mark, flag, symbol or signature. A logo does not sell the company directly or rarely describing a company. Logos derive their sense of the quality of the thing it symbolizes, not vice versa - logos are there for identity, not to explain. In a word, the meaning of a logo is more important than how it looks.

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To illustrate this concept, consider logos as humans. We prefer to be called by our names - Jacob, Emily, Tyler - instead of the confusing and forgettable description of ourselves as "the man who is always wearing pink and has blonde hair. A logo should not literally describe what the company does, but to identify the company in a way that recognizable and memorable.

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It is also important to note that only after a logo is trusted does function as it is intended to do, as well as how to identify the names of the persons to learn. The logo identifies a company or product in its simplest form. Here are 10 essential tips that you should consider heading for the perfect logo.

An effective logo is distinctive, appropriate, practical , graphic, simple in form and send a targeted message . In its simplest form, a logo is to identify , but to do so, the basic principles of the design of the logo must follow

  • A logo should be simple. A simple logo allows easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being detected .
  •  A logo should be memorable. Meticulous according to the principle of the simplicity is that of memorization . An effective logo design should be memorable and this is achieved by a simple and convenient logo .
  •  A logo should be sustainable. An effective logo should stand the test of time. The logo should be "future proof" , which means that it should still be effective in 10, 20, 50 years.
  • A logo must be versatile. An effective logo should be able to work through various media and applications.
  • A logo should be appropriate. How you position the logo should be appropriate to the place of destination. For further details , see: What makes a good logo ?
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